Core Fitness Health Club
The Challenge
To bring a new fresh look and appeal for the young modern professional to a 30 year old health club, and a twelve year old website. To increase membership signup through their website. To increase mobile visiability. To unify their appearance across all media formats includiong printed corporate materials, and new marketing materials. Bring a new exciting look to their social media channels, while increasing viewer engagement resulting in more likes, followers, and shares.
The Solution
A corporate rebranding was neccessary to acheive these goals. Extensive demographic research was used to study their target market and make rebranding decissions on Brand Colors, Logo Icons, Photo Imagery, and ease of use from mobile devices. All of these factors were considered when making music selections for their marketing videos, and their social media assets. A new social media campaign calendar was created to keep a consistent schedule for posts and advertising.
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Corporate Rebranding
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Website Redesign
Day Turnaround
Amazing Result
Mobile Site Boosted Membership Sales By Over 50%
Mobile Refresh
Rebuilt From the Inside Out
Extensive Demographic Studies
PROMOTIONAL VIDEO
This video was created using stock video footage, owner accuired video footage, graphic design elements, and video anmation. This promo video was used to relaunch their website, as well as bring new attention to their social media networks, while gaining new followers.
Social Media Assets
Here are a few social media assets used to support this project on both Facebook and Instagram. Three styles of logo and logo icon were created for all corporate rebranding.
- Mobile Sales 56%
- Website Traffic 72%
- Conversion Rate 75%
- Email Subscribers 82%