Core Fitness Health Club

The Challenge

To bring a new fresh look and appeal for the young modern professional to a 30 year old health club, and a twelve year old website. To increase membership signup through their website. To increase mobile visiability. To unify their appearance across all media formats includiong printed corporate materials, and new marketing materials. Bring a new exciting look to their social media channels, while increasing viewer engagement resulting in more likes, followers, and shares.

The Solution

A corporate rebranding was neccessary to acheive these goals. Extensive demographic research was used to study their target market and make rebranding decissions on Brand Colors, Logo Icons, Photo Imagery, and ease of use from mobile devices. All of these factors were considered when making music selections for their marketing videos, and their social media assets. A new social media campaign calendar was created to keep a consistent schedule for posts and advertising.

Corporate Identity Rebranding

NEW WEBSITE + VIDEO CREATION + GRAPHIC DESIGN

Promotional Video

This 30 second promotional video was used to relaunch website, and establish a new presence on their social media networks.

Graphic Design

This project required a large amount of Graphic Design including new brand colors, new logos, new typeface, new social media profile pictures, cover photos, and socisl media assets for viewer engagement posts.

Corporate Rebranding

Website Redesign

Day Turnaround

Amazing Result

Mobile Site Boosted Membership Sales By Over 50%

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Mobile Refresh

Redesigning the website with a focus on mobile devices to approach the new younger modern professional market was crucial in the ability for people to upload documents and apply for membership from mobile devices.

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Rebuilt From the Inside Out

The rebrand was a complete makeover corporately. Core Fitness was looking to compete with gyms that attract a younger professional crowd. We redesigned all aspect of their identity from web and video to all their printed marketing materials.

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Extensive Demographic Studies

Demographic studies were utilized to make choices in color combinations, imagery, and sllek minimal styles to appeal to the very market they were aiming at, the 22 -45 year old modern professional.

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PROMOTIONAL VIDEO

This video was created using stock video footage, owner accuired video footage, graphic design elements, and video anmation. This promo video was used to relaunch their website, as well as bring new attention to their social media networks, while gaining new followers.

Social Media Assets

Here are a few social media assets used to support this project on both Facebook and Instagram. Three styles of logo and logo icon were created for all corporate rebranding.

Mobile Sales 56% 56%
Website Traffic 72% 72%
Conversion Rate 75% 75%
Email Subscribers 82% 82%

The Results Were Amazing

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